We have two posters and two trailers for Adverse. Let’s take a look at each, because although they’re for the same movie, they give off a different vibe.
The first poster above has a pretty generic crime movie feel. We have the heads of the stars photoshopped into the main figure. The cast should be a selling point, but their names don’t really stand out due to the colors of the font and the poster’s background.
The poster above works much better. Although you lose the headshots of Mickey Rourke and Penelope Ann Miller, the names of the cast (and their awards/nominations) show up much better and are more impressive. The main shot of the guy with a crow bar is a medium shot with the city in the background, making him look less heroic and more like an “everyman”. The photoshopped face of the young girl (his daughter) let’s us know what he is fighting for. FInally, the film festival logos adds a bit of prestige to the movie. This is my favorite of the two posters.
Let’s look at each trailer.
I liked the first one much better than the second. The first had a good crime movie vibe. The music was menacing and the pace of the trailer made it feel like the movie would move. This is a film I want to see.
The second trailer’s vibe was more of a Lifetime movie. I didn’t care for the music used or the way the trailer set up the film. It left me feeling like it would be a movie I might watch if there was nothing else on.
Amazing how the same film can be sold two different ways. I wonder which trailer best represents the final film. I do like the cast and hope the movie aligns with the first trailer. We shall see.