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Kristin Fawcett\u00a0and Mental_Floss<\/a><\/b>\u00a0present 15 Facts About Silly Putty<\/a><\/strong>. \u00a0I loved playing with Silly Putty<\/strong> when I was a little kid (for about 10 minutes). \u00a0Here are three of my favorites…<\/p>\n 3. SILLY PUTTY\u00a0WAS FIRST MARKETED TOWARD ADULTS.<\/strong> But Silly Putty really <\/i>took off once the savvy marketing man identified a more lucrative customer base: children. Hodgson created a TV ad campaign for Silly Putty that\u2019s today credited as one of the first commercials for kids. The strategy paid off; when Hodgson died in 1976, his estate was worth $140 million. Today, it would be worth close to $590 million.<\/p>\n 7.\u00a0IT ONCE LIFTED INK OFF NEWSPRINT.<\/strong> 14.\u00a0ITS PRICE HAS NEVER CHANGED.<\/strong> Kristin Fawcett\u00a0and Mental_Floss\u00a0present 15 Facts About Silly Putty. \u00a0I loved playing with Silly Putty when I was a little kid<\/p>\n","protected":false},"author":912,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[],"class_list":["post-13413","post","type-post","status-publish","format-standard","hentry","category-trivia","comments-off"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/craigzablo.com\/index.php?rest_route=\/wp\/v2\/posts\/13413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craigzablo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craigzablo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/craigzablo.com\/index.php?rest_route=\/wp\/v2\/users\/912"}],"replies":[{"embeddable":true,"href":"https:\/\/craigzablo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13413"}],"version-history":[{"count":3,"href":"https:\/\/craigzablo.com\/index.php?rest_route=\/wp\/v2\/posts\/13413\/revisions"}],"predecessor-version":[{"id":13416,"href":"https:\/\/craigzablo.com\/index.php?rest_route=\/wp\/v2\/posts\/13413\/revisions\/13416"}],"wp:attachment":[{"href":"https:\/\/craigzablo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craigzablo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craigzablo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\nSilly Putty wasn\u2019t a hit at the 1950 International Toy Fair. Still, buyers at Neiman-Marcus and Doubleday bookstores picked it up, and before long, the novelty item had received a shout-out in the New Yorker<\/em>\u2019s \u201cTalk of the Town\u201d section. Thanks to the New Yorker<\/em>, Hodgson received more than 250,000 orders in three days.<\/p>\n
\nBefore Photoshop, crafty kids could digitally manipulate and distort images by placing Silly Putty over newspaper, lifting it off, and transferring the ink onto a new surface. Sadly, this is no longer the case; today\u2019s newspapers are printed using nontransferable ink. [This is what was fun for me. \u00a0Copying comic strip panels onto the Silly Putty. – Craig<\/strong>]<\/p>\n
\nSilly Putty was first sold in 1950 for $1. Today, it retails for the same price\u2014but don\u2019t think you\u2019re scoring the same deal as your parents or grandparents. Silly Putty eggs used to contain 1-ounce lumps. Now, they hold less than .5 ounces.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"